I've spent over 10 years inside fast-growing tech companies working directly with founders, CTOs and leadership teams.

I've built People function and HR systems from scratch in fast-scaling startups, from early stage to post-Series B. I know what breaks and what works.

Now, through Helala, I deliver smart HR solutions that empower teams and support growth. Whether you're 20 or 200 people, I build systems that are clear, scalable, and human-centered. I cover everything from hiring and onboarding to leadership, performance, and culture.